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you are here » SMS Interactive |
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SMS refers to “Short
Message Service” and involves the delivery of text
messages to mobile handsets. SMS is used by
businesses across the globe as means of
communicating directly to targeted recipients.
The business usage of SMS is increasing very rapidly
as more and more organizations are realizing the
benefits of SMS, and using it as a new media within
their traditional marketing communication
strategies. The reason for this increase in business
usage is clear – SMS is an extremely cost effective,
high response rate vehicle, which can help to
acquire and retain consumers, sell and promote
products, drive loyalty, and reinforce branding
efforts.
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SMS
Marketing Services by Web and Mobile Solutions
Our SMS Services include the following:
Bulk SMS Push Service
(Direct SMS Marketing)
This service is intended to send out SMS marketing
messages to a any number of Mobile Users. The
message contains a maximum 160 characters and can be
sent to any target recipients. Our client can
provide its own database of recipients for the bulk
SMS or if required the database can be leased from
Web & Mobile. Our client decides the timing and the
content of the message.
SMS Premium Pull Service
Normally SMS is sent from computers to the mobile
phones. But with our SMS application, the reverse is
also possible. This service is called Pull Service.
In this system, the mobile phone holders send an SMS
to a fixed short code and can request any available
service or information. The SMS application in the
computer reads the message of the client and replies
spontaneously. The customer spends money for sending
the message to the short code. With two way
messaging numerous applications can be implemented
for a company.
Web & Mobile assigns a 4-digit code and a price for
each SMS received. The mobile user, who sends the
message on the 4-digit code, will be charged the
amount fixed on the 4 digits code. The local mobile
operator pays out the revenues collected on the
4-digit code at the end of each month.
Alerts and Notifications
With our SMS applications, alerts and notifications
of certain events are also possible. Our application
is attached with the client’s applications and
notifications or alerts can be sent to anyone in the
client’s database using any pre-configured
algorithm.
This function is more useful for large corporations
like banks, brokerage firms and other firms that
intend to keep their clients or staff informed about
certain events. Banks can send notifications to
their clients about the transactions in their
accounts. Notifications are automatically triggered
from the system as soon as the transactions take
place. Similarly, brokerage firms can send
notifications or alerts to their clients when the
stock prices reach certain predefined limits.
SMS Contest
This is an interactive SMS service comprising both
Push and Pull services. This service allows the
mobile users to respond to a question via SMS
messages, which when received are validated and then
entered into a draw. The game engine sends the SMS
sender an acknowledgement informing him whether he
made it to the draw or not. At customizable time
intervals, the game engine randomly picks up a
winner from the correct message senders and assigns
a prize from the prize list. The gaming engine is
ready to go in 10 minutes, allowing dynamic input to
the following factors: - List of Prizes – Time
Interval for Raffle Draws - Correct Answers - SMS
Response to Correct Answers – SMS Response to Wrong
Answers - SMS Response for Each Prize Winners.
SMS Instant Poll
The SMS Poll Engine can be used to conduct real-time
instant polls. All those participating in the poll
can SMS to the 4-digit poll code. The engine
automatically analyses and publishes the results
real-time on Web/TV. This service can be setup as a
premium or non-premium pull service.
Custom SMS Games
SMS can be used for playing games on the mobile
phone. In this service, the clients play games with
our computers. The inputs to the games are sent
through SMS from both sides.
Reports of Responses
Our system is capable of generating reports of the
responses of the SMS recipients at different levels.
These reports can be used to analyze the behavior of
the recipients. This analysis can be very useful for
the future action plan and campaigns |
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SMS Communication
– Benefits and Potential
There are many reasons why SMS is highly rated as
means of businesses to communicate – here are a few:
SMS is Cost-effective
Among all the mediums of communications, SMS is most
cost-effective. SMS can be sent in bulk to a large
group of recipients in an automated manner, which
means fewer resources are required to action the
communication. The cost of electronic communications
such as mobile phones is reducing rapidly; therefore
marketing through SMS is bound to become even more
cost effective in future.
High Penetration
Given its high per capita income – one of the best
in the world, UAE now has one of the highest mobile
phone penetration ratios, standing at a staggering
rate of more than 85%. The population of UAE
comprises multi-ethnic groups, making the effective
penetration of traditional medias such as
Newspapers, TV and Radio very low. But the use of
mobile phones is standard among all communities.
Therefore, SMS has this unique advantage of reaching
beyond any ethnic boundaries.
High Response
As SMS in an extremely personal means of
communication, there is high level of attention for
any text message that is received by the individual.
Almost the whole message is read since it contains
only 160 characters. These factors induce higher
than average response rate to a call to action, as
there is a high attention levels to incoming
messages.
Immediacy and Choice of
Timing
SMS is typically delivered within seconds. It is an
extremely reliable means of getting time-sensitive
messages to recipients. It is an effective way of
communicating directly to the intended recipient as
close to real time as possible. In addition, the
sender enjoys the option of choosing the timing that
suits best to his purpose.
Personal and Discrete
SMS messages are sent to individual mobile handsets
where it is personal and aimed at that specific
individual, allowing for compelling one-to-one
communications. Sender can choose its target
audience if the database permits. SMS is different
from other kinds of media because it is direct and
private.
Automation
If a business integrates SMS with its existing
database environments, SMS can be automated as
easily as to automate the sending of e-mail. The
business is then able to automate the messages
according to its requirements.
Reliability
Since SMS was launched, it has excelled as an
acceptable communications medium. Due to contained
increase in reliability of delivery, with end-to-end
solutions providers achieving 100% reliability, it
is widely accepted as new business communication
channel.
Message Reporting
SMS messages can be saved in the IT infrastructure,
but is also logged with a full message report by the
system that we employ. Messages can be searched
based on date, content destination number and
product employed. This alloys full tracking and
reporting, which allows the business to exercise
control.
Customization
SMS is highly customizable even if sent in hulk or
by an application. This can be done with the use of
SMS merge applications, or through existing database
functions and queries, which are directed to the SMS
gateway. No additional infrastructure may be
required to send personalized mobile messages,
thereby increasing the relevance for the recipient.
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Ideas for using
SMS
SMS is a great way to communicate and there is no
end to its uses. From businesses to individuals and
groups, keeping touch is easy with out applications.
Bulk SMS-Banking
SMS services enable banks to provide better customer
service. These include sending transaction
notifications, balances summaries or statement
notifications or information services such as rates
and special offers.
Bulk SMS-Bid
SMS services extend the functionality of
auctions services to the mobile/wireless devices
such as mobile bidding and special interest alerts.
Bulk SMS-Company
SMS services to help a company stay in touch with
their staff and customers by sending meeting
confirmations, important notices, incentive messages
and product announcements.
Bulk SMS-CRM
SMS services which allow enhanced interaction with
the customer like promotion campaign, complaint
management system, logistics support and supply
chain management.
Bulk SMS-Credit Card
SMS services to notify when purchases are made, of
current balances and special offers.
Bulk SMS-Financial
SMS services to send portfolio information, stock
quotes, price alerts and news headlines.
Bulk SMS-Groups
SMS services to help groups communicate with each
other about activities, meeting and special interest
information.
Bulk SMS-Info
SMS services that send news, sports scores, weather,
horoscopes, classifieds and exchange rates.
Bulk SMS-Locate
SMS services offering driving directions, yellow
pages, street address directory, e-taxi, traffic
delays and flight arrival/departure updates.
Bulk SMS-Marketing
SMS services to support marketing campaigns and
promotional activities via coupons, special offers
and incentives.
Bulk SMS-Personal Info
SMS services offering reminders for birthdays,
anniversaries, festivals, gifts, public holidays,
bill payments, meetings, tasks & events.
Bulk SMS-Reserve
SMS services for the notification of availability of
movie tickets, restaurant reservations and hotels
availability.
Bulk SMS-School
SMS services to send absentee alerts, special
announcements, exam notifications, result
notifications, event notifications and parent
notifications.
Bulk SMS-Shopper
SMS services to announce product availability,
holiday specials and mobile coupons |
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